Frequency/Loyalty Marketing
Many think that the loyalty industry is a
new phenomenon, but it all began in 1898 when Schuster’s
Department Store began giving its loyal customers “trading
stamps” to keep them coming back. In the past 109 years the
industry as grown across many areas of consumer environments and
now reaches into a large percentage of US households through
Frequency/Loyalty marketing programs.
Frequency / Loyalty Marketing combines data collection,
recognition, rewards, and communication to build lasting
relationships with customers. Loyalty Marketing” is a process
that results in building equity with your most important
customers.
- Over 80 million people belong to frequent flier
programs.
- In one market alone, three out of four households belong
to at least one grocery frequent shopper program and 50% of
all households belong to two!
- Credit Cards with “reward” components are the fastest
growing segment of the credit card industry and reward
offers are being attached to debit cards as well.
- Frequency Loyalty Marketing will expand rapidly in the
first decade of the new millennium.
Our goal at TMG is to take this rich history and adapt its
power to help you, our customer develop new and innovative ways
to maximize your relationship with your most valuable customers.
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